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Providing intelligently
designed loyalty and
rewards programs
for the Internet Age

Bankcard Terminal Loyalty & Gift Card Solution



Run Loyalty & Gift Right Off A Credit Card Terminal

Our Bankcard Terminal Loyalty Card & Gift Card program is perfect for small business stores and restaurants who are looking for an electronic loyalty program that can be run off a phone line or in conjunction with the credit card terminal (Verifone Omni 3750). The program features a user friendly navigation with intuitive functions on a large backlit display screen. Each time a new card is swiped, an Inquiry transaction is performed on that cardholder's ID# altering you to the customer's activation
status. Daily transaction activity is submitted in batch on a nightly basis to our database for back-end reporting and appropriate point/credit adjustments made to the cardholder’s account.

Hardware Requirements

Our Bankcard Terminal Loyalty Card & Gift Card solution utilizes a proprietary
stored valued platform designed exclusively for the Verifone Omni 3750 bankcard
terminal. This multi-application machine is capable of simultaneously running your
electronic loyalty and gift card program and credit card application, or could be
used to run just gift and loyalty. If your business doesn't currently utilize an
Omni 3750, we can swap out your existing terminal at very affordable rates.
Once you have the program downloaded into your terminal, just plug it into a
phone line and you're ready to go.

Feature Rich Functionality

The Bankcard Terminal program has virtually every feature you can imagine in a next generation Loyalty & Rewards program, including the complete outsourcing of the cardholder enrollment process. Our software and activation process lets your business build a customer database while running a state of the art rewards program without any extra effort or expense.

  • Outsourced Cardholder Enrollment: Once the program is ready to go live, all you need to do is issue cards to your customers and instruct them to activate when they get home. All activations can be done online or by phone where basic demographic information about your customers is collected and stored in a secure database for your access. The program encourages cardholder activation by electronically preventing reward or gift credits from being redeemed until the card has been activated either online or by phone. This control helps ensure the steady build-up of your customer database.

  • Email Authentication & Notification of Rewards: Just like the Internet IP Application, all email addresses collected during the online registration process are certified through a Double Opt-In process. This helps ensure reliable, accurate email address records for communicating earned rewards and other marketing related promotions. Please see Email Marketing for further information. Additionally, all activated cardholders are automatically notified by email upon earning a reward.

  • Run Rewards & Build a Customer Database: Seamlessly perform Add Points, Redemption, Add Credits, and Void transactions as quickly as you can swipe or hand-key a cardholder ID#. Instantly access full demographic profiles of your customers (Name, B-day, home address, email, etc,) and available Point and Credit balances. Watch reward emails automatically notify your customers once they have earned a reward. As noted above, customers can still participate and earn points with an unregistered card but won't be able to redeem earned rewards until the card has been activated.

  • Gift Card Issuance & Redemption: Although the application is designed specifically to run a comprehensive loyalty and rewards program, you can use the terminal to charge and redeem gift card credits just as easily as you add points to a loyalty card. All the key gift card functions are built into the application in case you decide to issue separate cards for this purpose. Sensitive transactions can also be secured with a 4 digit passcoide known to authorized personnel.

  • Reporting: Through your password protected account, you can view and sort reports of your recent transactions, reward accruals, Customer List and much more. All reports are updated real-time and assist you monitor and reconcile all transaction activity and billings.
Sample Card Designs

Your loyalty program is part of your overall marketing strategy and establishing the right branding is critical to executing that strategy successfully. We only use the very best graphic artists to design your card. All plastic cards are 30 mil 4/1 colors with varnish and encoded with a magnetic stripe of unique customer ID#s programmed to be read by the Omni 3750 credit card terminal.

Pricing

Merchants are billed on either a flat fee (unlimited swipe) transaction plan or on a per transaction fee basis starting at $0.25 per transaction, Minimum plastic card order is 500 cards. There is no expiration date imprinted on the cards and the cards can be reused repeatedly unlike many other types of gift cards that can only be used once after their value has been used u p. Please contact us for an exact quote for your business.