integrated email marketing
AmeriCardGold offers built-in email marketing campaign software integrated right into the host gift and loyalty system using a professional ESP to handle mail delivery. This integration includes many key advantages merchants just can’t get anywhere else using a 3rd party application such as Constant Contact. Here are just a few of the integration benefits available to end user merchants through the private label platform:
Query of the Database
Seamlessly query customer database and create subscriber lists based on demographic criteria ANY loyalty transaction history (e.g., Females aged 18-35 who have not visited in 60 days).
Automatic Refresh of Subscriber Lists
Set subscriber lists on Automatic Refresh and pull in subscriber list updates automatically each week based on list query criteria, without ANY human intervention.
Automatic Card Deactivation on Hard Bounce
Seamlessly handle hard bounce emails with automatic updating of customer databases, including the automatic deactivation of rewards cards which prevent reward redemption until the cardholder’s profile is updated with a new valid email address.
Today’s consumers are bombarded with advertising messages and will only pay attention to relevant communication which varies by every customer demographic imaginable. When you can tap into an email marketing module that understands your customer demographics, interests and spending histories then you really have something special for delivering relevant communications to the proper customer.
Today’s consumers are bombarded with advertising messages and will only pay attention to relevant communication which varies by every customer demographic imaginable. When you can tap into an email marketing module that understands your customer demographics, interests and spending histories then you really have something special for delivering relevant communications to the proper customer.
For example:
· Send a birthday email campaign to only those customers who have an upcoming birthday, whether it’s the current month, next month or month(s) in advance, the choice is yours!
· Reconnect with your customers who have not visited in the past 30 days, 60 days, or any timeframe desired. Let them know they have been missed and offer a reward to return.
· Reward the top 200 customers based on dollars spent with a special invitation or thank you offer.
Merchants simply cannot achieve this level of communication with non-integrated 3rd party email applications. Instead of blasting to a batch of faceless email addresses, merchants can deliver timely and relevant communication to the right demographic. Integration matters and that’s exactly why integrated email marketing is bundled inside AmeriCardGold’s Single Sign On loyalty supermarket for private label partners to offer their end-user clients. Learn more about how integrated email marketing works for end user merchants by downloading our email and mobile marketing slideshow.