Email Marketing
AmeriCardGold is a specialist in designing,
distributing, and monitoring email marketing
campaigns and related back-end databases.
We use only the certified email addresses
collected during the online activation
process for clients running our Loyalty
& Rewards program. There are many
technical aspects to email marketing including
subscriber list management, opt-out handling,
and bounceback maintenance. Our fully
featured service handles all the design
and technical aspects of email marketing.
Customized Email Design
Our graphic designers are skilled in
developing HTML based emails that store
embedded images on a server without the
need for attachments. The email references
the graphic through a link enabling recipients
to view eye-popping emails without the
need to open an attachment or download
a file. The graphics come right up when
the user opens the message. Click below
to see samples of our work.
Statistical Tracking
& Reporting
One of the most powerful advertising
benefits to email marketing is the ability
to track statistics, including open rates
(the percentage of users who opened your
email) and click-through rates (the percentage
of users who clicked to a website and
which pages they clicked). Our service
includes the tracking and reporting of
these statistics so you can effectively
measure the efficacy of your campaign.
Opt-Out Management
It is an industry best practice and Can
Spam Act regulation that email campaigns
contain instructions to opt out of a marketing
database so consumers will no longer receive
messages going forward. All of our email
designs contain such instructions to enable
consumers to seamlessly opt-out of your
email marketing database. Our software
will remove the email address from your
database but keep the rest of the demographic
data profile intact for future off-line
marketing use (i.e. postcard).
Bounce-back
Maintenance
Is is imperative
to realize that not all email addresses
will get through to the intended
recipient. When consumers switch
personal email accounts, change
jobs, deactivate service, the email
will bounce back. ISPs also may
block an email if it detects it
as spam. Our service includes the
application of spam filtering techniques
to achieve as close to 100% delivery
rate as possible. We automatically
track all bounceback email addresses
and perform required maintenance
to your list to keep is as accurate
as possible.
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Price
Standard email design and distribution
costs $150.00 per campaign which includes
one (1) round of revisions. Client is
responsible for providing all desired
graphic (if applicable) and text copy.
Please contact us to discuss our email
marketing service and learn more.