AmeriCardGold’s ground breaking fundraising and cause marketing program is built right into the core gift and loyalty system. It complements any existing fundraising strategy by helping business owners setup a system that not only rewards customers on an individual level to encourage higher spending and frequency, but also donates back to the customer’s charitable organization after every visit. Unlike traditional fundraisers that might be “One Day” or “One Week Only” our system is designed for attracting fundraising business every day of the week, all year round.

The program works by assigning a batch of rewards cards to a specific non-profit organization within the gift and loyalty system. Cards can be preloaded with any amount of value to help drive initial visits. When cardholders patronize a particular business engaged in fundraising, the cardholder is rewarded for his or her purchase PLUS the system triggers a donation back to the cardholder’s non-profit organization. This donation accrual is published on the paper receipt and in an automated thank-you note email the next day. Since the donation is tied to the sales transaction the customer feels the purchase is what is triggering the donation. Businesses donate to customer charities all the time but blanket donations which are not tied to any consumer behavior don't alter the decision to visit an establishment.

One of the greatest benefits of a properly designed cause marketing program is the ability to reduce, even eliminate discounting since no donations occur until after the visit. In our fundraising module, there’s NO EXPENSE to the business owner until AFTER the members visit the location and pay full price. It’s pay per sale advertising at its finest. Merchants have the ability to query their database by individual fundraiser and push out customized campaigns, even recognizing top ranked members by sales for the month. When implemented correctly, non-profit organizations become a virtual sales force promoting the business through word of mouth publicity, the greatest form of advertising imaginable.

One of the greatest features of AmeriCardGold’s fundraising module is the ability for merchants to issue non-profit leaders a logon ID to access their account through the private label partner’s website. This account allows non-profit leaders to audit donations and sales activity from their membership at participating merchants in real-time. In today’s era of Wall street corruption, graft, lack of accountability, helping small business owners partner with local non-profits in a manner that builds trust cannot be overestimated. Transparency is good for business and fattens the bottom line of the end user merchants that understand this concept and execute a cause marketing strategy successfully.

Learn more about how AmeriCardGold’s fundraising program works from an end-user merchant’s perspective by viewing our slideshow.