Everywhere you look today you see businesses that have absolutely no clue how to even build a customer database and among those who try, it’s usually a time consuming hassle that involves human resources, paper signup sheets, and illegible email addresses without opt-in authentication. In 2006, AmeriCardGold was one of the first firms in the industry to recognize the need to 100% outsource the collection of customer data through online interfaces instead of the traditional paper enrollment process. And we go the extra mile to outsource this time consuming and tedious process on behalf of merchants too busy and distracted to perform this critical business function properly. Our customer service staff people take phone calls and personally answers emails from cardholders in need of assistance activating their card. In 2011 we upgraded our card registration process to support activation through facebook and mobile text in addition to email. Furthermore, all emails and mobile numbers are validated for legitimacy through a 3rd party database in milliseconds in addition to double opt-in authentication.

One of the greatest benefits of a properly designed cause marketing program is the ability to reduce, even eliminate discounting since no donations occur until after the visit. In our fundraising module, there’s NO EXPENSE to the business owner until AFTER the members visit the location and pay full price. It’s pay per sale advertising at its finest. Merchants have the ability to query their database by individual fundraiser and push out customized campaigns, even recognizing top ranked members by sales for the month. When implemented correctly, non-profit organizations become a virtual sales force promoting the business through word of mouth publicity, the greatest form of advertising imaginable.

A recent article from thewisemarketer.com indicates that 80% of consumers are likely to switch brands, similar in price and quality, to one that supports a cause. Can we just let out a collective WOW! Fundraising and cause marketing is part of AmeriCardGold’s DNA and in 2008, we were the first firm worldwide to offer fundraising technology in the stored value card industry enabling clients to electronically track donation and sales activity from local non-profit organizations with real-time transparency and accountability. This breakthrough provides end user clients with a powerful marketing vehicle to drive brand new business through the door through a pay per sale strategy. The fundraising module saves retailers a fortune on advertising costs by redirecting rewards and donation expenses only after a customer sale.
Learn more about cause marketing.

In 2009, AmeriCardGold expanded its database communications capabilities by integrating email marketing and mobile text messaging technology right into the host platform providing clients with a full service marketing system under a single-sign on account. Our clients can query their own private database for targeted promotions and seamlessly move subscriber lists into fully integrated email marketing or mobile text marketing platform. Merchants can automatically refresh subscriber lists from their loyalty program activity and launch a promotional email or text campaign in mere seconds, and all without the inconvenient hassles of importing, exporting, and uploading data through non-integrated 3rd party software.

AmeriCardGold has pioneered and perfected a proprietary non-pooled coalition network design which allows a single stored value card (non-credit card) to be used for gift, rewards, and fundraising card services inside a coalition network of hundreds, even thousands of completely unique businesses. Our proprietary system allows each business owner the flexibility to customize their own unique preloaded values, cash back reward structures and even fundraising donations inside the coalition and tap into marketing synergy with surrounding business owners serving the local community. Business owners can load benefits and offer rewards on a single card that is universally accepted inside the network. Although we have designed both types of coalition card networks, we favor the non-pooled model which offers numerous advantages over the more commonly deployed pooled coalition model. Learn more.

Nobody knows the loyalty marketing industry better. Please meet our management team and review some of our private label program websites for real live case studies.